Maximize Returns Through High-Performance App Monetization

sdvMany top app developers and studios are constantly looking for ways to maximize their returns on their apps, but most also struggle to do so. Monetizing your app can be extremely challenging when you do not have access to a network of premium in-app advertisers, and this is why so many are now seeking the services of high-performance mobile advertising agencies. These agencies bring together top developers and advertisers to help developers to grow their user base and acquire quality users, whilst also helping developers to maximize their app revenue and deliver exceptional results.

These mobile advertising agencies provide their clients with dedicated monetization specialists. These specialists assist through helping with ad placement and monetization strategies, whilst also ensuring that you are displaying the most effective and intelligent adverts each time. You can also benefit from these mobile advertising agencies by having direct relationships with the top in-app advertisers from around the world. This will give you access to limited release and high-performance advertising campaigns which will ensure that you are maximizing your returns.

What’s more, many of these agencies also utilize

What’s the Difference Between Decals and Stickers?

davEven as someone who works with stickers and decals on a daily basis, I will admit I use the terms interchangeably. For someone who is in the market to purchase these products though, it can be confusing and will want to know the difference between the two as well as the different types that are available. So here’s what you need to know:

When most people hear sticker they think of things like the gold star you’d get on your homework in grade school. By definition, a sticker is “an adhesive label or notice, generally printed or illustrated” which brings in the further question of what exactly is a label?, but we’ll get back to that later. A sticker is often a piece of paper or plastic that has an adhesive on the back attached to a backing which can then be peeled off and placed on any smooth surface. Essentially “sticker” can be used as a catch all term for an object (typically paper or plastic) with an adhesive backing. It is also important to note that stickers are one

Perfect Digital Strategy for Home Improvement Companies

vWhether it is fashion apparel or home improvement, every single business is now available on the virtual platform. However, this widespread digitization has completely revolutionized business marketing. Online advertising and digital marketing have become the need of the hour, thus increasing the demand for highly efficient marketers.

Since every business is different from the other, marketers need to take more responsibility while devising marketing strategies for each of them. When it comes to service-oriented businesses such as home improvement, there is more for marketers to do.

They need the best digital strategies capable of ensuring unsurpassed client satisfaction. Breeze through the article for a detailed discussion of the topic.

Aspects to Consider

Gone are the days when home improvement companies had nothing more to do than just pitch their sales and service offers. With the emergence of digital marketing, things have changed quite a bit. Numerous businesses are vying for customer attention. Hence, your marketing strategy needs to be different.

The main emphasis should be on creating a strong online presence, thus featuring at the top of SERPs. In addition, what better than effective content

Get Strategic With These OOH Media Products

fOut-of-home (OOH) advertising is designed to gain attention and create a memorable impression very quickly. Choosing the proper OOH vehicle to communicate your brand message allows agencies and media planners an even deeper level of engagement with consumers that are on the go.

Any successful outdoor campaign begins with signage location. Since you never get a second chance to make a first impression, amplifying a brand’s message with the right OOH media product has become ever more important.

What’s the first thing that comes to mind when you think of out-of-home advertising? Billboards! Let’s take a deep dive into the grand-daddy of all OOH advertising along with two of the “new media” out-of-home formats that have been around the longest.

People tend to use the term “Billboard” to refer a family of large signs, including Bulletins, Poster Panels and Junior Posters. Fun Fact – for the first forty years of our company’s existence our previous name was Billboard Poster Company.

Bulletins – among the largest and most impactful of all OOH media, bulletins range in size from 10′ x 30′ up to 20′ x

The Features And Benefits Of Using Portable Advertising

sdvPortable advertising banners are some of the most exciting and attractive advertising solutions available at conferences and exhibitions today. You should consider getting custom-made portable advertising solutions for your next trade show to ensure your products stand out. By reviewing the benefits and advantages to be had by using these brightly colored displays, you will be able to maximize the results your exhibition advertising strategies generate.

Banners that are portable can be designed to meet your unique requirements too. There is an assortment of banner sizes for you to choose from to ensure your advertising displays look perfect in high-profile locations. Whether you are trying to bring more traffic to an exhibition booth, or you are just trying to provide potential customers with additional information about your products and services, you can use these customized solutions to achieve your advertising goals.

If portability is the key to your advertising strategy, you should start your search for the perfect advertisement by reviewing the various features of these products that make them so portable. Banners are typically very lightweight and can be folded up

All About Digital Signage Solutions

dvYou may have seen several digital signage displays at different venues. You may have found them attractive, without knowing too much about the technology or thought behind the display. Well, this guide will tell you a great deal about digital signage, without making it complicated. So, here goes…

So, what is digital signage? It is a sub segment of signage. It uses technologies, such as LCD, LED and Projection to display content that includes digital images, video, streaming media, and information.

Such displays can be found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants, and corporate buildings. These displays are a staple for wayfinding, exhibitions, marketing and outdoor advertising. The market is expected to grow from US $15 billion to over US $24 billion by 2020.

Digital signage is used to inform and persuade, and these are being installed in public spaces all over the world. While traditionally, retail and transit systems have used this, increasingly, campuses, government institutions and corporations are finding their own ways to benefit from this increasingly affordable technology.

Companies use digital signage to welcome visitors, to

Vehicle Advertising, Is It For You?

aFact: there are 253 million cars and trucks on the roads in the U.S. If say at any point about a quarter of those cars are on the road, that means 63,250,000 are on the road, divide by 50 states that’s 126,500 cars on the road at any given time in each state. Obviously these numbers differ and places like New York surely have more cars that the middle of Wyoming, but the point is no matter where you are, there are going to be others around you in their vehicles.

There are millions of small businesses and large ones at that popping up in the U.S. every year. With all this competition, don’t you think it’s time to consider a new method of advertising to get your company noticed? This is where all those random car facts come in, it’s time to consider vehicle advertising!

Think about the exposure billboards get every day. If you get the right location you can reach thousands of people in a matter of hours! Now imagine if that billboard was moving, driving around through town

How to Sell Your Homemade Healthier Products

sdvMore and more people are choosing to make their own healthier food and cleaning products at home. This is often a more cost efficient option and people like knowing what exactly is in their products. But what about those who simply don’t have the time or means to create their own concoctions, many of them would likely pay for these products from local businesses and retailers. So how do you sell these items or get the word out there about them?

First off, advertising is key. How are people going to know about your product if they don’t see it or hear about it? For items that have a short shelf life, selling at your local farmers market or health food store may be your best bet. Creating signs and banners to advertise your product is a great way to draw in attention. When creating these signs be sure to get the point across without using too much information and overwhelming the viewer. For example if you’re selling “Nutty all organic granola bars” that are lacking all these crazy, harmful ingredients,

Vinyl in Advertisements

dssIn today’s society, advertisements bombard us on a daily basis. Chances are a large portion of outdoor advertisements you see have some sort of vinyl decal applied to them. But why vinyl? Why not use a heavy plastic or metal, something a little sturdier? We’ll cover why vinyl is the most popular option for this application.

First of all, it’s important to know what vinyl is. Vinyl is defined as a synthetic resin or plastic consisting of polyvinyl chloride particularly used for covering materials. Essentially it is a very thin and versatile plastic. As we all know, plastic has a million uses and is water proof, making it ideal for outdoor use. Because of the thin nature of vinyl, it is also very flexible, yet durable which means it can easily be cut into different shapes and placed on a variety of surfaces.

If you are going to spend the money on advertisements, you want them to last a long time. Vinyl is durable, light weight, and waterproof. This means that it can withstand all types of weather for long periods of

4 Tips for Making the Most Out of Your Digital Menu Board

sdvSo you’ve made the plunge and decided to switch to a digital menu board in your drive-through, fast food restaurant, or coffee shop. What can you do to make sure that you’re using it to its greatest potential?

During your opening phases for preparation to implement digital menu boards, make sure to think about the full scope of your design and it should fit in seamlessly with your brand’s current design features and brand messaging. Don’t forget who you’re targeting!

1. Focus on pre-bundled combos or meals. Customers, whether in a drive-through or in line indoors, tend to get nervous when asked what they want to order. Devoting enough space to combo meals helps the customer make a decision fast, and can help you to up-sell products.

2. Make it readable. Customers often report that either menu boards are too high up, or the writing on them is too small. Nothing’s more frustrating than not being able to see the menu when you’re hungry-except maybe spending money on digital signage only to have nobody read it. Place your menu board in a visible

5 Reasons You’re Not Getting Good Work Out of Your Advertising Agency

sBusiness owners know one key to profit and successful growth is an effective advertising campaign. After all, it’s tough to stay in business when people don’t know about your business. Hiring an advertising agency is a smart way to get creative solutions for company recognition, but sometimes that’s not enough. Your sales may remain flat and your customer base may stagnate or even drop off if you’re not getting good work out of your advertising agency. If you’re not getting the results you were hoping for – the ones that you’re paying hard-earned money for – here are five reasons why that may be case:

You’re not being honest with the agency

An ad agency is there to solve problems, not read minds, so give clear direction on where you’d like advertising to take your company – and if you don’t know the answer to that then make sure you let your agency know. If you see something you like in an otherwise bad strategy, point it out and let your group work on that. Give open feedback to a new pitch

Everything You Ought To Know About Vehicle Wraps

dsvMedia companies are continuing to find ways to reach out and grab attention. Their marketing strategies have become extremely sophisticated and advertisements extremely eye catching. Vehicle wraps have been shown to be the most effective form of advertising available in today’s market.

Vehicle wraps also known as vehicle graphics and vehicle advertising is the most cost-effective way to spend your advertising dollars. Your advertising message can be displayed in a colorful and most entertaining way. Your advertising can be seen by tens of thousands of people a day, 24 hours a day and 365 days per year.

Vehicle Wrap Types

Vehicle wraps and vehicle graphics is suitable for:

1. Boats

2. Buses

3. Cars

4. Cargo Vans

5. Motorcycles

6. Trailers

What are the options?

– Full Wrap

The full wrap is the most effective marketing tool currently available. It incorporates your company colors, logo and marketing messages. All these style elements are combined with eye-grabbing graphics that turn heads.

– Partial Wrap

The partial wrap integrates your vehicle’s base color into the design of the marketing message. The philosophy behind the design is the same.

– Graphics

Pairing your graphics with lettering allows the graphics

Importance of Banner Stands for Your Business

vNo matter what is the size of your business, it is important for you to display your business in a professional manner. And in order to do that, you certainly need to adopt some better strategies or business displaying platforms. However, banner stands accompany the best in presenting your business professionally among the potential audience. It helps to fetch their attention and consequently grow in it.

Though there are enormous ways of displaying your business, banner stands play a great role in reaching the largest number of population and promote your business. With this, there are many other advantages of having a banner stand for your business which add a lot to its importance.

With globalisation, no business leading company stays limited to a particular area. And, to expand their business they have to move from one place to another, arrange the events, conferences and display what they have to offer in the best possible way. And, to meet those standards, banner stands can be used appropriately. As they are portable, one can easily carry them along with and display it easily

Using Vinyl Banners to Advertise

dvWhen choosing to advertise your business or project there are a variety of options on how to go about it. Options like TV ads, radio commercials, social media campaigns, and newspaper articles can take a lot out of your budget. One option that has proven to be successful time and time again is custom banners.

Most people are probably thinking, “Banners are better than Facebook?” and while that depends on what you are advertising and how much you have to spend, banners can a successful as well as cost efficient option for your business. I would highly recommend them for small businesses that thrive off of a local clientele.

Custom banners are highly durable yet can easily be removed and used over and over again. There are multiple ways to install them and most will come with grommets so you can easily attach them wherever you like without damaging the banner itself. For the banner to be successful, placement is key! If you are using it in front of your business, be sure it can be seen from afar and there are

Practical Advantages of Vehicle Graphics Over Traditional Advertising

sdSucceeding in business is not an easy task. It requires strategic thinking and an open mind to grab opportunities and explore new avenues to penetrate the market. Traditionally companies used to have the loyal customer base and competition was not as intense as now which made it relatively easy for businesses to survive. Modern day businesses face cut-throat competition and have to innovate continuously to survive in today’s highly disruptive environment. Vehicle graphics is one such form of publicity with advantages that ripple.

Benefits of Vehicle Graphics

The increasing mobility of customers has made graphics for vehicles attractive. It is one of the most cost effective forms of advertising and provides an excellent return on investment.

– Wider Reach – Its appeal comes due to its extensive reach. Vehicle graphics reach a broad audience. According to Outdoor Advertising Association of America, vehicle graphics generate 30,000 to 70,000 daily impressions depending on the city. They are also said to have the lowest cost per impression.

– Better Awareness – Due to a wider reach, graphics also improves the awareness of the brand among people. More

3 Affordable Political Campaign Signs

dsvYour political campaign runs on money, but that doesn’t mean it’s made of money. The good news is it doesn’t have to be with cheap, innovative solutions that won’t leave your pockets empty by the end of the day. When you’re running a political campaign for your local, state or national elected position stick to the marketing material that works! Here we have our top three political campaign signs you can get at an affordable rate, guaranteed to bring you the attention your campaign needs to succeed.

Getting your campaign kickstarted means blanketing the market with your campaign, letting people know who you are, what you stand for and what they can do to take part. That’s the great part of about Bumper Stickers because they allow you to do exactly that at a relatively inexpensive price point. Made from adhesive vinyl stripes, bumper stickers can be mass produced and easily distributed to the masses.

When working on a budget, but looking to attract as many eyeballs to your campaign as possible, you shouldn’t shy away from the small investment found in

The Importance of Monument Signs for Your Business

dvSigns are one of the best ways to capture customer attention. They create the first impression about the brand. Outdoor monument signs can be very useful to create a lasting impression.

Architectural monument signs guide the customers to your business. They are highly visible and attract the potential clients. As they are permanent signs beside the sidewalk, they provide more exposure and promote company’s brand for both feet as well as vehicular traffic.

– Flexibility of Business Signs

A well-designed sign provides a professional image and says a lot about the company. Business signs can be customized to suit the location. They can be designed in any size and shape. The choice of colors and the preference of people in the locality should be kept in mind to have a better attraction.

Using images on the signs along with the company’s logo tell the customers about the enterprise and make them know more about the products and services. The image is better since people remember an image better than letters.

– Cost and Exposure of Signs

Signs are low-cost and provide 365-day exposure irrespective of varying

Vinyl Decals – A Great Advertising Option

dvWhen you own a business, you know that advertising is a vital part of your marketing plan. The need to grab the attention of new customers as well as keep the attention of your existing customers is key in keeping your business going. While we all think of social media advertisements, radio and television ads as well as billboards and newspaper ads, one very effective yet underutilized method you may not have considered.

One popular trend for advertising that has come about recently is decals. This is a great option for advertising in that they can be customized and used in so many ways. If you want simple lettering for windows or company cars, you can choose from a variety of colors of vinyl die cut letters. On the other hand if you want to include a graphic or use a variety of colors, full color prints on white vinyl may be the better option. This lets you use whatever graphics you may already have for your company and not have to worry about color matching or anything like that. Decals

Signage, the Under Utilized Advertising Tool

vLess than 20 years ago, no one imaged they’d be able to advertise their company through a crazy thing called the internet. With more and more advancements in technology, advertising is becoming more and more popular and easy to do. We’ve become so focused on reaching our online followers that we often forget those who aren’t online; those who drive past your business every day or maybe driving down the highway past a billboard for your business. Advertising got its start long before the internet and many forget to consider the old reliable form of signage.

If done correctly, signs can be a creative, attractive, and informative way to help boost business as well as stand apart from your competition. According to studies, 50% of new customers choose to enter a business because of a sign that attracted their attention. This just goes to show that sometimes old ways are the best ways.

Signs act as a silent salesperson. The great thing about a sign is you design it, install it, and then let it do the work for you. Signage in

Ethical Bribes Create Trust, Value and Leads

sdvIf you’re like most experts, you’re looking for ways to reach more of your market in order to build trust, create value and ultimately do business.

One of the best ways to do this is to give potential customers and clients a “taste” of what you do by way of samples. Someone who perfected this model is Debbie Fields. As the story goes, when she first came up with the idea for a business Debbie tried to sell her cookies. Not many people were interested.

Rather than give up, she put a “sample” plate together, going door to door, offering free cookies to whomever was willing to take some.

Within a short period of time word got around how good the cookies were. Debbie Fields aka Mrs. Fields, quickly went from giving her cookies to reluctant strangers to building a multi-million dollar enterprise. Granted, there was a lot of work building the business, but had Mrs. Fields not been willing to give people a taste of what she offered, she would have ended up like countless others; throwing in the towel, chanting, “This